Animated Stills - also known as cinemagraphs- are a blend between a carefully crafted illustration and an animation - we found the description of "breathing images" actually quite nice.
To familiarize ourselves with the conept our team investigated how we could achieve atmospheric sequences that would loop easily. By using "selfsimilar" animation elements like rain, wind, water, leaves we could achieve an emotional impression that seemed "alive" in loops that would range between 3 and 10 seconds. Normally the duration and the resulting filesizes would not be so much of a concern, but since these images are mainly used on websites, fast loading times are still vital - so smaller is better.
We hope that through our short little animation we could breathe some life, atmosphere and emotion into our imagery and open up possible ideas for our appreciated clients.
